Shanghai-based PhiComm is all set to launch its brand of devices in India by the middle of June 2015. The Chinese handset maker becomes the latest in the line of entrants wanting to grab a share of the growing Indian smartphone market.
PhiComm is also planning to manufacture mobile phones in India in three to four years’ time. The company will also set up a local ecosystem, including a research and development unit and a local data centre in India. The Indian R&D centre is expected to be set up within this year.
“The Indian market is very important and it will be the third country where we will establish a local organisation where we will hire about 20 local staff,” said Jeffrey Fan, president of global sales at PhiComm. He added that the company will invest a lot in market and brand set up. “For this year, the marketing budget for Phi-Comm Global is 100 million RMB (Rs 1,026 crore), and a significant part will be invested in the Indian market.” Operating as an OEM for a number of established brands.
The PhiComm manufacture wireless router, wireless adapter and smartphone. Some of the phones that are listed in the company website are :
K390W, i700v, i700, i813, i803, i600, FWS650, FW620, i370, FWS 710 Pro, i360, i800, K210v, i300, i330v, FPad, FW610, FWS910 and FWS810.
Above all mentioned devices are running on Android-based KitKat and lower version operating system.
PhiComm K390w is powered by a dual core 1.2GHz CPU and runs Android 4.1 Jerry Bean OS. It has 4-inch display and comes with 2MP rear camera.