Mitashi has launched Mitashi PLAY Senior Friend in India for senior citizens with a price Rs 4999.

Mitashi PLAY Senior Friend

The PLAY Senior Friend comes with a large font dialer, large font for storing contacts and reading messages, FM radio, SOS button for emergencies and coded icons for senior persons.

The Mitashi PLAY Senior Friend features a 4-inch touchscreen display, which is powered by a 1.2 G Hz Dual Core processor with 512MB of RAM. It is equipped with 4GB of in-build memory that is expandable with up to 32GB of microSD card.

The smartphone is running on the latest Android 4.4.2 KitKat OS out of the box. It has dual cameras, both front and back.

Commenting on the launch of Mitashi PLAY Senior Friend, Adnan Chara, Vice President – Gaming, Toys & Telecom – Mitashi Edutainment Pvt. Ltd., said, “A detailed market research done by us suggested that the senior generation, while being largely technophobic is also looking at their grand kids engaging actively on android platform and definitely want to get into the bandwagon – all they need is a little push! Research also indicated that current generation smartphone users were guilt conscious while using a high priced smartphone for themselves because their parents & grandparents at home were still active on a low priced feature or bar phone. Thus we thought of addressing the need of a smartphone exclusively made keeping their needs in mind.”

The specs is not complete yet, as soon as it will be revealed, I will update this post.