Microsoft Lumia 540 is now available for purchase in Malaysia and Kenya. This is part of Microsoft’s continuing strategy to make the Lumia line a desirable brand for users in developing markets in Africa and the Asia Pacific region, says wmpoweruser.
The Lumia 540 comes with a 5-inch HD IPS display and has 1280 x 720 pixels of resolution that boasts a 1.2 GHz quad-core Qualcomm Snapdragon 200 processor, runs Windows Phone 8.1 with Lumia Denim update. The firm also offers 30GB free cloud storage.
The Lumia 540 Dual SIM houses an 8-megapixel auto focus camera with LED flash and also boasts a 5-megapixel front-facing camera with wide angle lens. The handset is equipped with 1GB of RAM and the 8GB internal storage is further expandable with up to 128GB with microSD.
Kenyan publication the Daily Nation quotes Microosft General marketing officer, Mariam Abduallhi as saying “For Sh17,800 only, a smart choice for value-conscious smartphone buyers the dual SIM is a welcome addition to our affordable smartphone portfolio”.
Indeed Microsoft has been pushing its agenda of low-priced low-end smartphones in developed countries for a while now, but with the rise of local tech brands which offer higher specs for similar prices as well a the sheer ubiquity of Android on the low-end, it would be interesting if the new crop of low-end devices manages to capture a significant share of OS marketshare in targeted markets.
Lumia 540 will be available with a price of RM569 in Malaysia and SH 17,800 in Kenya.